Market analysis of adult diaper industry: the demand for high-end production equipment is rising.India Sanitary napkin machinery
Adult diapers are a persistent category, and once they enter, they may need to be used for life. The significance of adult diapers is not only to solve the most basic problems, but also to liberate the living conditions of the elderly. The brand should be expanded from functional education to a higher emotional level. With the acceleration of China’s aging society and the general trend of China’s household consumption upgrading, the market space, competition pattern, marketing channels, product forms, user needs and other aspects of China’s adult diaper industry are changing rapidly.India Sanitary napkin machinery
According to statistics, in 2020, the market size of adult incontinence products in China will reach 10.47 billion yuan, with a market penetration rate of about 5%, far lower than the world average of 12%, while the penetration rate of adult incontinence products in Japan is as high as 80%. It can be said that the domestic diaper market is in the ascendant at present, with a potential scale of 10 billion yuan.India Sanitary napkin machinery
On the other hand, the market share of adult incontinence products in the whole paper industry in China is low, only 1.4% in 2019. American adult incontinence products occupy 7% of the paper industry.
At present, there are three main channels for adult diaper sales, namely, elderly care institutions, hospitals and e-commerce platforms. According to the website of ecosoc.com, in addition to the mainstream platforms such as Taobao, pinduoduo, Suning Tesco, Netease koala and cross-border e-commerce, China’s main diaper sales platforms also have many mother and baby e-commerce platforms, such as beibei.com, Haozi, mother and baby home, Miya and other vertical platforms.
With a new round of consumption upgrading, the market demand for disposable sanitary products has shown a trend of diversification, differentiation and customization, and the iteration speed of product updating has become faster. Industrial enterprises have made continuous progress in product design, technological innovation and process optimization, closely followed the consumption trend and the trend of the times, and timely launched new products in the market. With the increase of the aging level of China’s population, the demand for adult diapers will continue to grow in the future. According to the production and sales rate of 97%, the sales volume of adult diapers in China is expected to reach 9.1 billion pieces in 2026.India Sanitary napkin machinery
With regard to the rising demand for high-end production equipment, although domestic adult diaper equipment can basically meet the requirements at present, and some foreign-funded enterprises even use domestic equipment, in the past two years, with the improvement of users’ requirements, foreign production equipment with high-speed and high-end routes has been “favored” again. According to the survey of sanitary products magazine, before, the products of Ruiguang in Japan were not selling well in China. However, in recent years, the demand for high-speed and high-end production equipment by domestic diaper manufacturers has increased.
Post time: Jun-13-2022